My city - my brand: The different roles of residents in place branding

Social Sciences

• Ambassador 16%
• Approach 16%
• Brand Management 16%
• Citizen 33%
• Collaborative Governance 16%
• Communication 33%
• Consultation 16%
• Credibility 16%
• Design Methodology 16%
• Governance 16%
• Grants 16%
• Groups 16%
• Human Geography 16%
• Information Theory 16%
• Legitimization 16%
• Literature 33%
• Marketing 33%
• Paper 50%
• Play 16%
• Policy 16%
• Practice 16%
• Priority 16%
• Process 16%
• Producer 16%
• Public Goods 16%
• Purpose 16%
• Resident 100%
• Service Industries 16%
• Social Participation 33%
• Support 16%
• Urban Areas 100%
• Urban Governance 16%

Economics, Econometrics and Finance

• Brand 100%
• Brand Management 100%
• Public Goods 16%
• Tourism Marketing 16%