| Original language | English |
|---|---|
| Title of host publication | Mystery Shopping - An Introduction |
| Editors | A. Varma |
| Place of Publication | Hyderabad |
| Number of pages | 284 |
| Publication status | Published - 2008 |
Research programs
- RSM LIS
- RSM ORG
Mystery Shopping: a Tool to Develop Insight into Customer Service Provision
M Hesselink, JD van Iwaarden, A Wiele
Research output: Chapter/Conference proceeding › Chapter › Academic