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Mystery Shopping: a Tool to Develop Insight into Customer Service Provision

  • M Hesselink
  • , JD van Iwaarden
  • , A Wiele
  • External organisation

Research output: Chapter/Conference proceeding › Chapter › Academic

Original languageEnglish
Title of host publicationMystery Shopping - An Introduction
Editors A. Varma
Place of PublicationHyderabad
Number of pages284
Publication statusPublished - 2008

Research programs

  • RSM LIS
  • RSM ORG

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