Need for a local level of standardisation: the case of Torino

S Alpe; FM Go; Henk de Vries

Need for a local level of standardisation: the case of Torino

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Abstract

From a place branding perspective there is a growing struggle for balance between globalisation and territorial growth. Destination managers must strike a difficult balance: accommodate for the needs of the host society to value diversity, sustainability and locality, while remaining competitive in a global destination market. This all seems to be in contrast to standardisation. However, if the local community has something special in common, then such common characteristics might be laid down in standards: local standards. This paper aims to explore such a local level of standardisation using the case of the Italian city of Torino.

Original language	English
Title of host publication	Standards: Boosting European Competitiveness - EURAS Proceedings 2013
Editors	K. Jakobs, H.J. de Vries, A. Ganesh, A. Gulacsi, I. Soetert
Place of Publication	Aachen
Pages	1-15
Number of pages	15
Publication status	Published - 24 Jun 2013

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title = "Need for a local level of standardisation: the case of Torino",

abstract = "From a place branding perspective there is a growing struggle for balance between globalisation and territorial growth. Destination managers must strike a difficult balance: accommodate for the needs of the host society to value diversity, sustainability and locality, while remaining competitive in a global destination market. This all seems to be in contrast to standardisation. However, if the local community has something special in common, then such common characteristics might be laid down in standards: local standards. This paper aims to explore such a local level of standardisation using the case of the Italian city of Torino.",

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AB - From a place branding perspective there is a growing struggle for balance between globalisation and territorial growth. Destination managers must strike a difficult balance: accommodate for the needs of the host society to value diversity, sustainability and locality, while remaining competitive in a global destination market. This all seems to be in contrast to standardisation. However, if the local community has something special in common, then such common characteristics might be laid down in standards: local standards. This paper aims to explore such a local level of standardisation using the case of the Italian city of Torino.

M3 - Conference proceeding

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BT - Standards: Boosting European Competitiveness - EURAS Proceedings 2013

A2 - Jakobs, K.

A2 - de Vries, H.J.

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A2 - Gulacsi, A.

A2 - Soetert, I.

CY - Aachen

ER -

Need for a local level of standardisation: the case of Torino

Abstract

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