Abstract
Eureka is a century-old Netherlands-based company with multiple divisions and worldwide operations. Its focal division has had a ‘green’ focus since the early 1990s, first to ensure legal compliance and later on to achieve eco-efficiency and green marketing. Environmental coordinator, Peter Jansen, is involved in protracted negotiations with both external constituencies (the European Commission and the European trade association) and different internal actors (including an environmental steering group, business units, and the corporate research laboratory) to garner support for an environmentally benign product innovation. He eventually manages to get the green light from all stakeholders and realize his eco-innovation.
| Original language | English |
|---|---|
| Number of pages | 10 |
| Project No. | . 711-009-1 |
| Publication status | Published - 2011 |
Publication series
| Series | RSM Case Development Centre |
|---|---|
| Number | . 711-009-1 |
Bibliographical note
Based on published sources; 10 pages.Follow the 'handle' link to access the Case Study on RePub.
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UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 13 Climate Action
Series
- RSM Case Development Centre
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