| Original language | Dutch |
|---|---|
| Pages (from-to) | 58-68 |
| Number of pages | 11 |
| Journal | Tijdschrift Financieel Management |
| Volume | mrt/apr. |
| Issue number | 2 |
| Publication status | Published - 1996 |
Research programs
- EUR ESE 10
Nekslag voor merkenactivering
Research output: Contribution to journal › Article › Professional