TY - JOUR
T1 - Netflix original series, global audiences and discourses of streaming success
AU - Wayne, Michael L.
AU - Uribe Sandoval, Ana C.
N1 - Publisher Copyright:
© The Author(s) 2021.
PY - 2021/8/19
Y1 - 2021/8/19
N2 - This article examines the discourses of streaming success within the television industry by focusing on Netflix and two of the service’s original series: Fauda and La Casa de Papel. Using publicly available secondary data through 2019, this analysis argues the transnational platform’s efforts to redefine successful television while maintaining a high level of data secrecy necessitate the discursive construction of a global and undifferentiated audience. Yet, rather than representing a break with the past, the discourses of streaming success reveal Netflix to be a television institution attempting to address traditional industry challenges.
AB - This article examines the discourses of streaming success within the television industry by focusing on Netflix and two of the service’s original series: Fauda and La Casa de Papel. Using publicly available secondary data through 2019, this analysis argues the transnational platform’s efforts to redefine successful television while maintaining a high level of data secrecy necessitate the discursive construction of a global and undifferentiated audience. Yet, rather than representing a break with the past, the discourses of streaming success reveal Netflix to be a television institution attempting to address traditional industry challenges.
UR - http://www.scopus.com/inward/record.url?scp=85113168618&partnerID=8YFLogxK
U2 - 10.1177/17496020211037259
DO - 10.1177/17496020211037259
M3 - Article
AN - SCOPUS:85113168618
SN - 1749-6020
SP - 1
EP - 20
JO - Critical Studies in Television
JF - Critical Studies in Television
ER -