Neural basis of consumer decision making and neuroforecasting

Research output: Chapter/Conference proceeding › Chapter › Academic

729 Downloads (Pure)

Original language	English
Title of host publication	APA Handbook of Consumer Psychology
Editors	L.R. Kahle, T.M. Lowrey, J. Huber
Publisher	American Psychological Association
Chapter	27
Pages	563-577
DOIs	https://doi.org/10.1037/0000262-027
Publication status	Published - 2022

Access to Document

@inbook{ff8bb93c749b4252b9e3bbb56c3e1e34,

title = "Neural basis of consumer decision making and neuroforecasting",

author = "Alexander Genevsky and C Yoon",

year = "2022",

doi = "10.1037/0000262-027",

language = "English",

pages = "563--577",

editor = "L.R. Kahle and T.M. Lowrey and J. Huber",

booktitle = "APA Handbook of Consumer Psychology",

publisher = "American Psychological Association",

address = "United States",

}