Neural nets versus marketing models in time series analysis: a simulation study

Berend Wierenga, JCHW Kluytmans

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing: Its Dynamics and Challenges
EditorsJ. Bloemer, J. Lemmink, H. Kasper
Place of PublicationMaastricht
Pages1139-1153
Number of pages15
Publication statusPublished - 1994

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