Original language | Undefined/Unknown |
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Title of host publication | Marketing: Its Dynamics and Challenges |
Editors | J. Bloemer, J. Lemmink, H. Kasper |
Place of Publication | Maastricht |
Pages | 1139-1153 |
Number of pages | 15 |
Publication status | Published - 1994 |
Neural nets versus marketing models in time series analysis: a simulation study
Berend Wierenga, JCHW Kluytmans
Research output: Chapter/Conference proceeding › Chapter › Academic