Neural networks for target selection in direct marketing

Rob Potharst, U Kaymak, Wim Pijls

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationNeural networks in business: Techniques and applications
EditorsK. Smith, J. Gupta
Place of PublicationHershey, Pennsylvania, USA
Pages89-110
Number of pages22
Publication statusPublished - 2002

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