Original language | Undefined/Unknown |
---|---|
Title of host publication | Neural networks in business: Techniques and applications |
Editors | K. Smith, J. Gupta |
Place of Publication | Hershey, Pennsylvania, USA |
Pages | 89-110 |
Number of pages | 22 |
Publication status | Published - 2002 |
Neural networks for target selection in direct marketing
Rob Potharst, U Kaymak, Wim Pijls
Research output: Chapter/Conference proceeding › Chapter › Academic