New Middle-Class Consumers in Rising Powers: Responsible Consumption and Private Standards

A Guarin, Peter Knorringa

Research output: Contribution to journalArticleAcademicpeer-review

52 Citations (Scopus)

Abstract

In this paper, we explore how the unprecedented expansion of new middle-class consumers in Rising Powers is likely to influence the extent and meaning of responsible consumption through private standards. We find that these middle-class consumers are likely to engage in discretionary spending, even at relatively low levels of income. Unfortunately, existing research does not allow us to predict the extent to which this discretionary spending will be used for responsible consumption. We develop a simple matrix to explore where and when private standards are more likely to stimulate responsible consumption effectively, and we put forward some hypotheses for future research.
Original languageEnglish
Pages (from-to)151-171
Number of pages21
JournalOxford Development Studies
Volume42
Issue number2
DOIs
Publication statusPublished - 10 Dec 2013

Research programs

  • EUR-ISS-CIRI

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