New Product Announcements as Market Signals; a content analysis in the DRAM chip industry.

Research output: Contribution to journalArticleAcademicpeer-review

18 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)225-235
Number of pages11
JournalIndustrial Marketing Management
Volume35
Issue number2
DOIs
Publication statusPublished - 2006

Research programs

  • RSM MKT

Cite this