No Heat Goes to Waste: Redefining Blockheating's Technological Strategy

Sandra Langeveld*, Adrienn Toth, Filippa Laurelii

*Corresponding author for this work

Research output: Memorandum/expositionTeaching caseProfessional

Abstract

Founded in 2018, Blockheating specializes in data hosting services with a unique focus on reusing server heat to reduce energy consumption. The utilization of direct-to-chip water for cooling ensures efficient heat transfer and eco-friendliness. With plans for expansion, Blockheating must prioritize a sustainable, efficient, and scalable technology. In addition to direct-to-chip cooling, air cooling and immersion cooling are alternate methods with differing complexities and heat transfer capabilities. The choice between maintaining the current technology or transitioning to a new system will impact Blockheating's operational effectiveness and environmental objectives. Ultimately, the company seeks to optimize cost efficiency, customer service excellence, and environmental responsibility in its decision-making process for future-proof technology selection.
Original languageEnglish
Number of pages13
Publication statusPublished - 1 Nov 2024

Bibliographical note

The case has an accompanying teaching note, available here: https://casecent.re/p/201577

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