Not all promotions are made equal. From the effects of a price war to cross-chain cannialization

F (Francesca) Sotgiu

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
  • Dekimpe, Supervisor
  • Wierenga, Berend, Supervisor
  • van Bruggen, Gerrit, Doctoral committee member
  • Geyskens, Doctoral committee member
  • Pauwels, Doctoral committee member
  • Gielens, Co-supervisor
Award date9 Jun 2010
Place of PublicationRotterdam
Print ISBNs9789058922380
Publication statusPublished - 9 Jun 2010

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