Not all promotions are made equal. From the effects of a price war to cross-chain cannialization

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	Undefined/Unknown
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Dekimpe, Supervisor Wierenga, Berend, Supervisor van Bruggen, Gerrit H., Doctoral committee member Geyskens, I, Doctoral committee member, External person Pauwels, Koen H., Doctoral committee member, External person Gielens, Co-supervisor
Award date	9 Jun 2010
Place of Publication	Rotterdam
Print ISBNs	9789058922380
Publication status	Published - 9 Jun 2010

Research programs

@phdthesis{a7e503c96c6e4c37a79a64ed7e408985,

title = "Not all promotions are made equal. From the effects of a price war to cross-chain cannialization",

author = "Sotgiu, \{F (Francesca)\}",

year = "2010",

month = jun,

day = "9",

language = "Undefined/Unknown",

isbn = "9789058922380",

series = "ERIM PhD Series",

school = "Erasmus University Rotterdam",

}