Of fairness, friends and financial incentives: Experimental studies on member-get-member campaigns

M Buur, KA Peters, PWJ Verlegh, EMC Baars

Research output: Contribution to conferenceConference contributionAcademic

Original languageUndefined/Unknown
Number of pages5
Publication statusPublished - 2003
Event31 st EMAC conference - Braga
Duration: 1 Jan 2003 → …

Conference

Conference31 st EMAC conference
CityBraga
Period1/01/03 → …

Research programs

  • RSM MKT

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