| Original language | English |
|---|---|
| Place of Publication | Rotterdam |
| Publisher | Erasmus Research Institute of Management (ERIM) |
| ISBN (Print) | 9789058920744 |
| Publication status | Published - 29 Oct 2004 |
Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions
Stijn Osselaer
Research output: Book/Report/Inaugural speech/Farewell speech › Inaugural speech