Of video games,music,movies, and celebrities

J Eliashberg; T Hennig-Thureau; C B Weinberg; Berend Wierenga

doi:10.1016/j.ijresmar.2016.03.004

Of video games,music,movies, and celebrities

J Eliashberg, T Hennig-Thureau, C B Weinberg, Berend Wierenga

Research output: Contribution to journal › Article › Academic › peer-review

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Abstract

In the Fall of 2013, IJRM launched the Call for Papers for a Special Issue on the Entertainment Industry. There are many reasons that led us to believe that the timing was right for a special issue focusing on this particular field. They include: the industry has high economic importance in the global economy; with global entertainment industry revenues exceeding US $1.9 trillion in 2015. (Statista, 2016). The industry is quickly growing, and PwC estimates in its Global entertainment and media outlook that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% to US $2.23trn in 2019

Original language	English
Article number	1
Pages (from-to)	241-245
Number of pages	5
Journal	International Journal of Research in Marketing
Volume	33
Issue number	2
DOIs	https://doi.org/10.1016/j.ijresmar.2016.03.004
Publication status	Published - 2016

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RSM MKT

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10.1016/j.ijresmar.2016.03.004

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http://hdl.handle.net/1765/96137

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title = "Of video games,music,movies, and celebrities",

abstract = "In the Fall of 2013, IJRM launched the Call for Papers for a Special Issue on the Entertainment Industry. There are many reasons that led us to believe that the timing was right for a special issue focusing on this particular field. They include: the industry has high economic importance in the global economy; with global entertainment industry revenues exceeding US $1.9 trillion in 2015. (Statista, 2016). The industry is quickly growing, and PwC estimates in its Global entertainment and media outlook that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% to US $2.23trn in 2019",

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Of video games,music,movies, and celebrities

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