Of video games,music,movies, and celebrities

J Eliashberg, T Hennig-Thureau, C B Weinberg, Berend Wierenga

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)
2 Downloads (Pure)

Abstract

In the Fall of 2013, IJRM launched the Call for Papers for a Special Issue on the Entertainment Industry. There are many reasons that led us to believe that the timing was right for a special issue focusing on this particular field. They include: the industry has high economic importance in the global economy; with global entertainment industry revenues exceeding US $1.9 trillion in 2015. (Statista, 2016). The industry is quickly growing, and PwC estimates in its Global entertainment and media outlook that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% to US $2.23trn in 2019
Original languageEnglish
Article number1
Pages (from-to)241-245
Number of pages5
JournalInternational Journal of Research in Marketing
Volume33
Issue number2
DOIs
Publication statusPublished - 2016

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