On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making

Research output: Contribution to journal › Article › Academic

23 Citations (Scopus)

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@article{6b3ccf655d244b74b71c79c5f9fed785,

title = "On academic marketing knowledge and marketing knowledge that marketing managers use for decision-making",

author = "Berend Wierenga",

year = "2002",

language = "Undefined/Unknown",

volume = "2",

pages = "355--362",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "4",

}