On selling brotherhood like soap: Influencing every day disposal decisions

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	The Why of Consumption
Editors	S. Ratneshwar, D.G. Mick, C. Huffman
Place of Publication	London
Publisher	Routledge
Pages	197-215
Number of pages	19
ISBN (Print)	0415220955
Publication status	Published - 2001
Externally published	Yes

Cite this

@inbook{77069f2a75834aabbedb92d633188d2b,

title = "On selling brotherhood like soap: Influencing every day disposal decisions",

author = "L Warlop and DHRV Smeesters and \{Vanden Abeele\}, P",

year = "2001",

language = "English",

isbn = "0415220955",

pages = "197--215",

editor = "S. Ratneshwar and D.G. Mick and C. Huffman",

booktitle = "The Why of Consumption",

publisher = "Routledge",

address = "United States",

}