| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Pages | 66 |
| Volume | 41 |
| Publication status | Published - 2013 |
| Externally published | Yes |
Research programs
- RSM MKT
On the Automatic Effects of Advertising: The Uncontrollability of Evaluative Conditioning Effects
M Hütter, Steven Sweldens
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review