On the hierarchical nature of means-end relationships in laddering data

Research output: Contribution to journalArticleAcademicpeer-review

44 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)401-410
Number of pages10
JournalJournal of Business Research
Volume60
Issue number4
DOIs
Publication statusPublished - 2007

Research programs

  • RSM MKT

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