On the use of econometric models for policy simulation in marketing

Research output: Contribution to journalArticleAcademicpeer-review

57 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)4-14
Number of pages11
JournalJournal of Marketing Research
Volume42
Issue number1
DOIs
Publication statusPublished - 2005
Externally publishedYes

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