OOSM: Stay home or go abroad?

M Steiger, TT Ngoc, B Turnhout, Wenfei Wang, Willem Hulsink

Research output: Memorandum/expositionTeaching caseProfessional

Abstract

The Slovenian B2B digital signage startup OOSM decides to enter Western Europe because the home market is too small. However, OOSM only has a founding team from Slovenia, a technical team from Pakistan, and the product is made in China. This combination does not look favorable to potential clients or investors. How can OOSM overcome this problem?
Original languageEnglish
Publication statusPublished - 2016

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