“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

P E Ketelaar, S F Bernritter, Thabo van Woudenberg, E Rozendaal, R P Konig, A E Hühn, M S van Gisbergen, L Janssen

Research output: Contribution to journalArticleAcademicpeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)277-285
Number of pages9
JournalJournal of Business Research
Volume91
DOIs
Publication statusPublished - 2018
Externally publishedYes

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