“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

P E Ketelaar; S F Bernritter; Thabo van Woudenberg; E Rozendaal; R P Konig; A E Hühn; M S van Gisbergen; L Janssen

doi:10.1016/j.jbusres.2018.06.018

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

P E Ketelaar, S F Bernritter, Thabo van Woudenberg, E Rozendaal, R P Konig, A E Hühn, M S van Gisbergen, L Janssen

External organisation

Research output: Contribution to journal › Article › Academic › peer-review

44 Citations (Scopus)

Original language	English
Pages (from-to)	277-285
Number of pages	9
Journal	Journal of Business Research
Volume	91
DOIs	https://doi.org/10.1016/j.jbusres.2018.06.018
Publication status	Published - 2018
Externally published	Yes

Access to Document

10.1016/j.jbusres.2018.06.018

http://hdl.handle.net/1765/125055

Cite this

Ketelaar, P. E., Bernritter, S. F., van Woudenberg, T., Rozendaal, E., Konig, R. P., Hühn, A. E., van Gisbergen, M. S., & Janssen, L. (2018). “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research, 91, 277-285. https://doi.org/10.1016/j.jbusres.2018.06.018

@article{0557a4da283142ffb5abf57343283ad1,

title = "“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice",

author = "Ketelaar, \{P E\} and Bernritter, \{S F\} and \{van Woudenberg\}, Thabo and E Rozendaal and Konig, \{R P\} and H{\"u}hn, \{A E\} and \{van Gisbergen\}, \{M S\} and L Janssen",

year = "2018",

doi = "10.1016/j.jbusres.2018.06.018",

language = "English",

volume = "91",

pages = "277--285",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}

Ketelaar, PE, Bernritter, SF, van Woudenberg, T, Rozendaal, E, Konig, RP, Hühn, AE, van Gisbergen, MS & Janssen, L 2018, '“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice', Journal of Business Research, vol. 91, pp. 277-285. https://doi.org/10.1016/j.jbusres.2018.06.018

TY - JOUR

T1 - “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

AU - Ketelaar, P E

AU - Bernritter, S F

AU - van Woudenberg, Thabo

AU - Rozendaal, E

AU - Konig, R P

AU - Hühn, A E

AU - van Gisbergen, M S

AU - Janssen, L

PY - 2018

Y1 - 2018

UR - https://www.sciencedirect.com/science/article/pii/S0148296318303059

U2 - 10.1016/j.jbusres.2018.06.018

DO - 10.1016/j.jbusres.2018.06.018

M3 - Article

SN - 0148-2963

VL - 91

SP - 277

EP - 285

JO - Journal of Business Research

JF - Journal of Business Research

ER -

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Access to Document

Other files and links

Cite this