Opportunities and Challenges in Multichannel Marketing: An Introduction to the Special Issue

A Rangaswamy, Gerrit van Bruggen

Research output: Contribution to journalArticleAcademicpeer-review

244 Citations (Scopus)
64 Downloads (Pure)
Original languageUndefined/Unknown
Pages (from-to)5-11
Number of pages7
JournalJournal of Interactive Marketing
Volume19
Issue number2
DOIs
Publication statusPublished - 2005

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