Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 5-11 |
Number of pages | 7 |
Journal | Journal of Interactive Marketing |
Volume | 19 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2005 |
Research programs
- RSM MKT
A Rangaswamy, Gerrit van Bruggen
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 5-11 |
Number of pages | 7 |
Journal | Journal of Interactive Marketing |
Volume | 19 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2005 |