Opportunities and Challenges in Multichannel Marketing: An Introduction to the Special Issue

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Original language	Undefined/Unknown
Pages (from-to)	5-11
Number of pages	7
Journal	Journal of Interactive Marketing
Volume	19
Issue number	2
DOIs	https://doi.org/10.1002/dir.20037
Publication status	Published - 2005

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@article{a1535e0525314800addc842567a69a01,

title = "Opportunities and Challenges in Multichannel Marketing: An Introduction to the Special Issue",

author = "A Rangaswamy and \{van Bruggen\}, Gerrit",

year = "2005",

doi = "10.1002/dir.20037",

language = "Undefined/Unknown",

volume = "19",

pages = "5--11",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "SAGE Publications",

number = "2",

}