Optimal data interval for estimating advertising response

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@article{41435d54233b4015adb4a5e1079c37d5,

title = "Optimal data interval for estimating advertising response",

author = "GJ Tellis and Franses, {Philip Hans}",

year = "2006",

doi = "10.1287/mksc.1050.0178",

language = "Undefined/Unknown",

volume = "25",

pages = "217--229",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "3",

}