Optimal data interval for estimating advertising response

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Place of Publication	3000 DR Rotterdam
Number of pages	2
Edition	Econometric Institute Reprint serie EI-1419
Publication status	Published - 2006

Series	Econometric Institute Reprint serie
Volume	EI-1419

Research programs

@book{b1d0610ac91f4a72a2d0375d024ca5a8,

title = "Optimal data interval for estimating advertising response",

author = "GJ Tellis and Franses, \{Philip Hans\}",

year = "2006",

language = "Undefined/Unknown",

series = "Econometric Institute Reprint serie",

publisher = "Econometric Institute, EUR",

edition = "Econometric Institute Reprint serie EI-1419",

}