Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments

Vijay Hariharan, D Talukdar, C Kwon

Research output: Contribution to journalArticleAcademicpeer-review

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)263-271
Number of pages9
JournalInternational Journal of Research in Marketing
Volume32
Issue number3
DOIs
Publication statusPublished - 2015

Research programs

  • ESE - MKT

Cite this