| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 |
| Editors | J. Bloemer, J. Lemmink, H. Kasper |
| Place of Publication | Maastricht |
| Pages | 1447-1449 |
| Number of pages | 3 |
| Publication status | Published - 1994 |
Optimizing Inter-organizational Structure for Complementary Product Strategies
S Sengupta, LP Bucklin
Research output: Chapter/Conference proceeding › Chapter › Academic