Optimizing Inter-organizational Structure for Complementary Product Strategies

S Sengupta, LP Bucklin

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994
EditorsJ. Bloemer, J. Lemmink, H. Kasper
Place of PublicationMaastricht
Number of pages3
Publication statusPublished - 1994

Cite this