Optimizing Marketing Interventions Mix in Intermediate CRM

PC Verhoef, RT Rust

Research output: Contribution to journal › Article › Academic › peer-review

135 Citations (Scopus)

Research programs

@article{1f7e268fad884827b8a9b949a8ef01c4,

title = "Optimizing Marketing Interventions Mix in Intermediate CRM",

author = "PC Verhoef and RT Rust",

year = "2005",

doi = "10.1287/mksc.1040.0107",

language = "Undefined/Unknown",

volume = "24",

pages = "477--489",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "3",

}