Optimizing Marketing Interventions Mix in Intermediate CRM

PC Verhoef, RT Rust

Research output: Contribution to journalArticleAcademicpeer-review

125 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)477-489
Number of pages13
JournalMarketing Science
Volume24
Issue number3
DOIs
Publication statusPublished - 2005

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