Optimizing service productivity

RT Rust, MH Huang

Research output: Contribution to journal › Article › Academic › peer-review

159 Citations (Scopus)

Access to Document

@article{82d0f4ad843a472dbf2c698b624fe664,

title = "Optimizing service productivity",

author = "RT Rust and MH Huang",

year = "2012",

doi = "10.1509/jm.10.0441",

language = "English",

volume = "76",

pages = "47--66",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "2",

}