| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | NIMA marketing lexicon: begrippen en omschrijvingen |
| Editors | E. Waarts et al. |
| Place of Publication | Groningen |
| Publisher | Wolters-Noordhoff |
| Pages | 391-403 |
| Number of pages | 13 |
| ISBN (Print) | 9001659306 |
| Publication status | Published - 1993 |
Organisatorische aspecten
Eric Waarts, CJ Bijlsma, JP Winsemius
Research output: Chapter/Conference proceeding › Chapter › Professional