P2V-MAP: Mapping Market Structures for Large Retail Assortments

Sebastian Gabel, Daniel Guhl, Daniel Klapper

Research output: Contribution to journalArticleAcademicpeer-review

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)557-580
Number of pages24
JournalJournal of Marketing Research
Volume56
Issue number4
DOIs
Publication statusPublished - 2019
Externally publishedYes

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