Abstract
Palo is a successful premium wooden eyewear brand. The expansion of the brand, however, is jeopardized by the lack of financial resources and production delays, as well as internal team conflict. Internal problems are coupled with the increasing competition. Palo is losing momentum and its first-mover advantage. Action is needed immediately if the company is to survive.
| Original language | English |
|---|---|
| Publication status | Published - 2015 |