Palo: Knock on wood. Teaching case and teaching note

G Giovannone, C Antal, L Baerlocher, Willem Hulsink

Research output: Memorandum/expositionTeaching caseProfessional


Palo is a successful premium wooden eyewear brand. The expansion of the brand, however, is jeopardized by the lack of financial resources and production delays, as well as internal team conflict. Internal problems are coupled with the increasing competition. Palo is losing momentum and its first-mover advantage. Action is needed immediately if the company is to survive.
Original languageEnglish
Publication statusPublished - 2015

Research programs

  • RSM S&E


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