Paradox of Authenticity versus Standardization: Expansion Strategies of Restaurant Groups in China

G (Guojun) Zeng, FM Go, Henk de Vries

Research output: Contribution to journalArticleAcademicpeer-review

41 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Paradox of Authenticity versus Standardization: Expansion Strategies of Restaurant Groups in China'. Together they form a unique fingerprint.

Social Sciences