Passion or rationalism: emotional determinants versus rational determinants of customer delight in service processes

Joelle Vanhamme, A Lindgreen, R Brodie

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings of the 29th Conference of the European Marketing Academy (EMAC)
Place of PublicationRotterdam
Publication statusPublished - 2000
Externally publishedYes

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