| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 247-268 |
| Number of pages | 22 |
| Journal | Marketing Letters |
| Volume | 9 |
| Publication status | Published - 1998 |
Research programs
- ESE - MKT
Path dependencies and the long-term effects of routinized marketing decision
- P Farris
- , Willem Verbeke
- , PM Dickson
- , MPC van Nierop
Research output: Contribution to journal › Article › Academic › peer-review
9
Citations
(Scopus)