| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | "Marketing management and communication" Proceedings 27th EMAC Conference, Stockholm |
| Editors | P. Andersson |
| Place of Publication | Stockholm |
| Pages | 291-298 |
| Number of pages | 8 |
| Publication status | Published - 1998 |
Research programs
- RSM MKT