Performance Effects of a Marketing Decision Support: a Laboratory Experiment

Gerrit van Bruggen

Performance Effects of a Marketing Decision Support: a Laboratory Experiment

Rotterdam School of Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark
Editors	K.G. Grunert, D. Fuglede
Place of Publication	Aarhus
Publisher	Aarhus School of Business
Pages	1159-1178
Number of pages	20
Publication status	Published - 1992

Cite this

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title = "Performance Effects of a Marketing Decision Support: a Laboratory Experiment",

author = "{van Bruggen}, Gerrit",

year = "1992",

language = "Undefined/Unknown",

pages = "1159--1178",

editor = "K.G. Grunert and D. Fuglede",

booktitle = "Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark",

publisher = "Aarhus School of Business",

address = "Denmark",

}

Performance Effects of a Marketing Decision Support: a Laboratory Experiment. / van Bruggen, Gerrit.
Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark. ed. / K.G. Grunert; D. Fuglede. Aarhus: Aarhus School of Business, 1992. p. 1159-1178.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Performance Effects of a Marketing Decision Support: a Laboratory Experiment

AU - van Bruggen, Gerrit

PY - 1992

Y1 - 1992

M3 - Chapter

SP - 1159

EP - 1178

BT - Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark

A2 - Grunert, K.G.

A2 - Fuglede, D.

PB - Aarhus School of Business

CY - Aarhus

ER -