@inbook{2a2c7a2934c34ec5b956a0ace598a379,
title = "Performance Effects of a Marketing Decision Support: a Laboratory Experiment",
author = "\{van Bruggen\}, Gerrit",
year = "1992",
language = "Undefined/Unknown",
pages = "1159--1178",
editor = "K.G. Grunert and D. Fuglede",
booktitle = "Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark",
publisher = "Aarhus School of Business",
address = "Denmark",
}