Persistence Modeling for Assessing Marketing Strategy Performance

MG (Marnik) Dekimpe, DM Hanssens

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Abstract

The question of long-run market response lies at the heart of any marketing stra

Original language	Undefined/Unknown
Edition	ERIM Research Series in Management 2003-088
Publication status	Published - 2003

Series	ERIM Research Series in Management
Volume	2003-088

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title = "Persistence Modeling for Assessing Marketing Strategy Performance",

abstract = "The question of long-run market response lies at the heart of any marketing stra",

author = "Dekimpe, {MG (Marnik)} and DM Hanssens",

year = "2003",

language = "Undefined/Unknown",

series = "ERIM Research Series in Management",

edition = "ERIM Research Series in Management 2003-088",

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TY - BOOK

T1 - Persistence Modeling for Assessing Marketing Strategy Performance

AU - Dekimpe, MG (Marnik)

AU - Hanssens, DM

PY - 2003

Y1 - 2003

N2 - The question of long-run market response lies at the heart of any marketing stra

AB - The question of long-run market response lies at the heart of any marketing stra

UR - http://hdl.handle.net/1765/1063

M3 - Report

T3 - ERIM Research Series in Management

BT - Persistence Modeling for Assessing Marketing Strategy Performance

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