Persistence Modeling for Assessing Marketing Strategy Performance

MG (Marnik) Dekimpe, DM Hanssens

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic


The question of long-run market response lies at the heart of any marketing stra
Original languageUndefined/Unknown
EditionERIM Research Series in Management 2003-088
Publication statusPublished - 2003

Publication series

SeriesERIM Research Series in Management

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