| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 83-97 |
| Number of pages | 15 |
| Journal | European Journal of Marketing |
| Volume | 30 |
| Publication status | Published - 1996 |
| Externally published | Yes |
Personal selling constructs and measures: Emic versus etic approaches to cross-national research
J Herche, M Swenson, Willem Verbeke
Research output: Contribution to journal › Article › Academic › peer-review
30
Citations
(Scopus)