Personal selling constructs and measures: Emic versus etic approaches to cross-national research

J Herche, M Swenson, Willem Verbeke

Research output: Contribution to journalArticleAcademicpeer-review

30 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)83-97
Number of pages15
JournalEuropean Journal of Marketing
Volume30
Publication statusPublished - 1996
Externally publishedYes

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