Personal selling constructs and measures: Emic versus etic approaches to cross-national research

Research output: Contribution to journal › Article › Academic › peer-review

30 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	83-97
Number of pages	15
Journal	European Journal of Marketing
Volume	30
Publication status	Published - 1996
Externally published	Yes

Research programs

@article{a9998d666f8e47fc98afa1bdd05a2b43,

title = "Personal selling constructs and measures: Emic versus etic approaches to cross-national research",

author = "J Herche and M Swenson and Willem Verbeke",

year = "1996",

language = "Undefined/Unknown",

volume = "30",

pages = "83--97",

journal = "European Journal of Marketing",

issn = "0309-0566",

}