Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups

Research output: Contribution to journalArticleAcademicpeer-review

98 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance