Original language | English |
---|---|
Pages (from-to) | 88-100 |
Number of pages | 13 |
Journal | Journal of Marketing |
Volume | 68 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2004 |
Research programs
- ESE - MKT
- RSM MKT
SHK (Stefan) Wuyts, Stefan Stremersch, S Dutta
Research output: Contribution to journal › Article › Academic › peer-review
Original language | English |
---|---|
Pages (from-to) | 88-100 |
Number of pages | 13 |
Journal | Journal of Marketing |
Volume | 68 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2004 |