Positioning Bases' Influence on Product Similarity Perceptions

Christoph Fuchs, A Diamantopoulos

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationQuantitative Marketing and Marketing Management
EditorsA. Diamantopoulos, W. Fritz, L. Hildebrandt
Place of PublicationBerlin
PublisherSpringer-Verlag
Pages325-348
Number of pages24
ISBN (Print)9783834930606
Publication statusPublished - 2012

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