Potted history of Content in modern electronic media

Research output: Chapter/Conference proceeding › Chapter › Professional

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Abstract

Section in the chapter: "Media agency perspective: how Content impacts creativity, process and revenue"

Original language	English
Title of host publication	The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Editors	L. Dzamic, J. Kirby
Place of Publication	London, New York
Publisher	Kogan Page
ISBN (Print)	9780749482220
Publication status	Published - 2018
Externally published	Yes

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title = "Potted history of Content in modern electronic media",

abstract = "Section in the chapter: {"}Media agency perspective: how Content impacts creativity, process and revenue{"}",

author = "Izabela Derda",

year = "2018",

language = "English",

isbn = "9780749482220",

editor = "L. Dzamic and J. Kirby",

booktitle = "The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions",

publisher = "Kogan Page",

address = "United Kingdom",

}

TY - CHAP

T1 - Potted history of Content in modern electronic media

AU - Derda, Izabela

PY - 2018

Y1 - 2018

N2 - Section in the chapter: "Media agency perspective: how Content impacts creativity, process and revenue"

AB - Section in the chapter: "Media agency perspective: how Content impacts creativity, process and revenue"

M3 - Chapter

SN - 9780749482220

BT - The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

A2 - Dzamic, L.

A2 - Kirby, J.

PB - Kogan Page

CY - London, New York

ER -