Potted history of Content in modern electronic media

Research output: Chapter/Conference proceedingChapterProfessional

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Abstract

Section in the chapter: "Media agency perspective: how Content impacts creativity, process and revenue"
Original languageEnglish
Title of host publicationThe Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
EditorsL. Dzamic, J. Kirby
Place of PublicationLondon, New York
PublisherKogan Page
ISBN (Print)9780749482220
Publication statusPublished - 2018
Externally publishedYes

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